In an article for Bloomberg, British historian Niall Ferguson expresses his strategic insight into the real motives of the Biden administration concerning the course of the war in Ukraine. Officially, the US claims to be acting in the interest of Ukraine’s defense in an effort to support democracy and reaffirm the principle of sovereignty that permits any country to join an antiquated military alliance directed by the United States, on the other side of a distant ocean.

Less officially, President Joe Biden has been emphasizing the emotional side of US motivation when he wants to turn Russia into a “pariah,” while branding its president as a “war criminal” and a “murderer.” Biden’s rhetoric indicates clearly that whatever purely legal and moral point the United States cites to justify its massive financial engagement in the war, its true motivation reflects a vigilante mindset focused on regime change.

A Russian-American Game of Mirrors

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The administration denies it has regime change on its mind. But Ferguson cites a senior administration official who privately confided that Biden’s “end game now … is the end of Putin regime.” The historian concludes that rather than seek a negotiated end to the war, the US “intends to keep this war going.”

As usual in foreign policy matters, Ferguson notes a certain convergence of viewpoint from his own government. He quotes an anonymous source affirming that the United Kingdom’s “No. 1 option is for the conflict to be extended and thereby bleed Putin.” A little later in the article, Ferguson qualifies as “archetypal Realpolitik” the American intent “to allow the carnage in Ukraine to continue; to sit back and watch the heroic Ukrainians ‘bleed Russia dry.’”

Today’s Weekly Devil’s Dictionary definition:

Bleed (a country):

To encourage and prolong an unnecessary and unjustified conflict in the interest of sucking the life out of the political establishment of a declared enemy, a process that usually automatically implies sucking the life out of at least one other country, including eventually one’s own

Contextual Note

Ferguson dares to question the dominant belief in the US that bleeding Russia is a recipe for success. “Prolonging the war runs the risk not just of leaving tens of thousands of Ukrainians dead and millions homeless, but also of handing Putin something that he can plausibly present at home as victory,” he writes.

When the focus is both on bleeding and prolonging the combat, there is a strong likelihood that the bleeding will be shared. If a boxer sees a cut over his opponent’s eye, he may strategically focus all his punches on the opponent’s face hoping for a technical knockout. But, by focusing on the loss of blood, he may drop his guard with the risk of getting knocked out or opening his own bleeding wound.

“I fail to see in current Western strategizing any real recognition of how badly this war could go for Ukraine in the coming weeks,” Ferguson observes. The reason may simply be that the hyperreal moment the Western world is now living through is proving too enjoyable to critique, at least for the media. The more horror stories of assaults on innocent civilians make their way into the headlines, the more the media can play the morally satisfying game of: here’s one more reason to hate Vladimir Putin.

If the White House is focused, as it now appears, not on saving Ukrainian democracy but on bleeding Russia, all the stories of Russian abuse of brave civilians are designed with the purpose of prolonging the war, in the hope that, discredited by Putin’s failure to break Ukraine’s resistance, Russians will revolt and depose the evil dictator. In the meantime, those Ukrainians who manage to survive are being asked to play the supporting role of watching their country reduced to ruins.

Ferguson speculates that US strategists have come to “think of the conflict as a mere sub-plot in Cold War II, a struggle in which China is our real opponent.” That would be an ambitious plan, riddled with complexity. But the Biden administration has demonstrated its incapacity to deal effectively even with straightforward issues, from passing the Build Back Better framework in the US to managing a pandemic.

The Ukraine situation involves geopolitics, the global economy and, even more profoundly, the changing image of US power felt by populations and governments across the globe. At the end of his article, the historian describes this as an example of dangerous overreach, claiming that “the Biden administration is making a colossal mistake in thinking that it can protract the war in Ukraine, bleed Russia dry, topple Putin and signal to China to keep its hands off Taiwan.”

Historical Note

One salient truth about Americans’ perception of the Ukraine War should be evident to everyone. Today’s media thoroughly understands the American public’s insatiable appetite for the right kind of misinformation. Niall Ferguson makes the point that the US government may nevertheless be inept in providing it. The history of misinformation in times of war over the past century should provide some clues.

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In 1935, Major General Smedley Butler wrote a book describing the logic behind his own service on several continents. Its title was “War Is a Racket.” He described the American vision of war as a quest for corporate profit. He tried to warn the nation of the inhumanity of such an approach to the use of military force. He manifestly failed because he was late to the game. Back in 1917, Edward Bernays, the “father of Public Relations,” seduced the American public into believing that the only motive for the nation’s invasions and wars is the spreading of democracy. It was Bernays who provided Woodrow Wilson with the slogan “make the world safe for democracy.”

For the rest of his life, Bernays not only helped private companies boost their brands, he also consulted on foreign policy to justify regime change when it threatened a customer’s racket. In 1953, working for United Fruit, he collaborated with President Dwight Eisenhower’s secretary of state, John Foster Dulles, and his brother, CIA Director Allen Dulles, to overthrow Jacobo Arbenz, the elected president of Guatemala. Arbenz had a plan to redistribute to the country’s impoverished peasants “unused land” monopolized by United Fruit. In a 2007 article for the Financial Times, Peter Chapman recounted that both Dulles brothers were “legal advisers” to United Fruit. Chapman notes that the company was also involved in the 1961 CIA-led Bay of Pigs invasion.

In other words, concerning their impact on the American psyche, Bernays the PR man defeated Butler, celebrated at the time as America’s greatest living war hero. His fame was such that a group of powerful fascist-leaning businessmen tried to recruit him to overthrow President Franklin D. Roosevelt in the infamous 1933 “Business Plot.”

Americans continue to rally around Bernays’ genius for reducing a suspect ideology to a catchy slogan. American interventions abroad are framed as noble efforts to support democracy and promote American business (Butler called them rackets). It’s a population of avid consumers of the media’s plentiful supply of misinformation.

There are nevertheless odd moments when real information breaks through, though it rarely leaves much lasting impact. Last week, the Pentagon leaked news contradicting the narrative the State Department, the intelligence community and US media have unanimously adopted and promoted. In the Defense Department’s view, Russia’s invasion is not an example of unrestrained sadism toward the Ukrainian people. “As destructive as the Ukraine war is,” Newsweek reports, “Russia is causing less damage and killing fewer civilians than it could, U.S. intelligence experts say.”

The US military establishment calls it the “Russian leader’s strategic balancing act,” observing that Russia has acted with restraint. It realistically assesses that, far from seeking to subdue and conquer Ukraine, Putin’s “goal is to take enough territory on the ground to have something to negotiate with, while putting the government of Ukraine in a position where they have to negotiate.”

Ferguson has gleaned his own evidence concerning US and UK strategy that “helps explain, among other things, the lack of any diplomatic effort by the U.S. to secure a cease-fire. It also explains the readiness of President Joe Biden to call Putin a war criminal.” Peace is no objective. Punishment is. This is a case where the Pentagon has received the message of Smedley Butler and dares to contradict an administration guided by the logic of Edward Bernays.

*[In the age of Oscar Wilde and Mark Twain, another American wit, the journalist Ambrose Bierce, produced a series of satirical definitions of commonly used terms, throwing light on their hidden meanings in real discourse. Bierce eventually collected and published them as a book, The Devil’s Dictionary, in 1911. We have shamelessly appropriated his title in the interest of continuing his wholesome pedagogical effort to enlighten generations of readers of the news. Read more of The Fair Observer Devil’s Dictionary.]

The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.