“Our major task is not only carrying out EURO 2012 – we are focused on improving the living conditions for the inhabitants of Lviv on a permanent basis. Our office is responsible for public transport, security and marketing. So far, we have one million tourists per year. We would like to double this by 2015. However, we do not want to make the same mistakes as Prague and Cracow: to attract young people with cheap alcohol. Of course we want to attract also young people in a classy way. In Lvov dozens of festivals take place every year – this should attract people rather than so called “flatrate drinking”. Our city’s motto is “Lvov open to the world,” and according to this motto we are open to everybody. The city has European roots and you can notice this when you look at the architecture, but also at the people who are living here. Through the European Football Championship we would also like to encourage more investors to settle down, of course. We already have a subway system here, Nestlé, as well as some small Danish production plants for clothing. But many foreign investors are still hesitant because of the unstable political situation. Therefore, the investors at our new hotels are mainly from Russia and the Ukraine. Each year, five to eight new hotels are opened. A requirement analysis has shown that we can cover the requirement for EURO by this. Also, the airport is getting bigger: the new terminal will treble the current capacity. Overall, EURO 2012 will help us make further progress – our children and grandchildren will certainly benefit from this event.”