In the 2024 US presidential election, Donald Trump won more decisively than he did in 2016. His victory reflects several deep issues within American society and politics, many of which have been building for years. The rise of Trump, and the success of his campaign, can be understood in the context of several major factors, including culture wars, economic pain, social media and foreign challenges. These dynamics have created deep divisions within American society that helped fuel Trump’s victory.
Identity politics and culture wars
One important factor in Trump’s success is the growing resentment among many Americans towards "woke" language policing. This refers to the effort to change language to be more inclusive, such as the use of terms like “Latinx,” a gender-neutral alternative to "Latino.” However, Latinos detest the term. Spanish is a gendered language where even tables and chairs are assigned a gender. So, “Latinx” came across as gringo imperialism to many of them and a majority (54%) of Latino men voted for Trump.
Many Americans, including progressives, find this focus on language divisive and unnecessary. For example, in Boston, one can hear complaints that the word “jimmies” (a term for chocolate sprinkles) is racist because it supposedly derives from "Jim Crow," a discriminatory system of laws from the years of segregation. This kind of language policing is part of the culture wars and has alienated millions of Americans from the Democratic Party. Democrat social justice warriors do not realize the extent of the backlash language policing has caused, especially among socially conservative minorities.
The fixation on trans issues and the insistence that trans women are women is unacceptable to many Americans. Democrats have obsessed over trans issues as part of their social justice agenda. Allowing this tiny group to suck the oxygen in the room has alienated millions struggling to put food on their table.
Economic and social concerns, media and technology
Trump also won because discontent among working-class Americans is running extremely high. Many Americans, including recent immigrants, fear that immigration is driving down wages and increasing competition for jobs. Although inflation has decreased, food prices have continue to rise faster than real wages. This has led to greater economic frustration. High prices for childcare, healthcare, education, housing and housing insurance also weigh heavily on many Americans, creating acute financial insecurity.
This economic anxiety is compounded by a sense that the political system is out of touch with ordinary people. The Democratic Party is run by a managerial elite with few working-class leaders. Furthermore, Democrats have been trying to run with the hares and hunt with the hounds. With war in the Middle East, when Democrats please Arabs in Detroit, they upset Jews in Philadelphia.
Working-class whites, especially in states like Pennsylvania and Ohio, feel alienated. These voters have felt neglected by the Democratic Party’s shift towards identity politics and social justice. The Democrats rarely speak about the bread-and-butter issues faced by the working class. For this reason, they support Trump, who has championed issues like tariffs and border control. Both will put upward pressure on wages even if they cause a rise in prices.
Trump’s victory is also tied to changes in the media landscape. With the rise of 24-hour cable TV, social media and smartphones, Americans have been able to isolate themselves. Thanks to algorithms that create filter bubbles and echo chambers, most voters only consume information that reinforces their beliefs. They rarely engage with diverse viewpoints and have come to distrust mainstream media, which has become increasingly partisan over the years.
Furthermore, Russia’s efforts to spread disinformation, starting from the 2016 election, have succeeded. They have created an environment of distrust in the US. While Russia does not necessarily want Americans to support Trump, it certainly seeks to sow chaos and weaken confidence in American institutions.
America’s individualistic culture also plays a role. In the US, anyone’s opinion can be as valued as that of a leader or expert, making it easier for misinformation to spread unchecked. The combination of social media and distrust in the media has made it easier for Trump to connect with voters who feel left behind by the political establishment.
Globalization and social disruption
Globalization and demographic changes have also fueled divisions in American society. As immigration increases and the country becomes more diverse, new social tensions arise. A family of conservative Muslims probably does not appreciate the emphasis on LGBTQ+ issues, and they may turn away from the Democrats even if they detest Trump. So might many Latinos who are deeply Christian and oppose abortion.
The rise of global powers like China has added to these tensions. Many Americans are worried about the loss of manufacturing jobs to China and other countries. Trump's promises to bring back jobs through tariffs have resonated with many working-class voters. While many experts argue that tariffs will increase inflation, these voters seem simply not to believe them, or else they feel that is a price worth paying.
Many Americans are also tired of increasing red tape. Under Trump’s leadership, the Republican party has focused on dismantling the so-called “administrative state” — the vast network of government agencies and regulations. Trump’s supporters believe that reducing the size of government will limit the power of elites and unleash a “sonic boom” in the economy.
Ideologues like Glover Glenn Norquist have long argued that the American state needs to shrink. The Trump team buys into this argument. It also belongs to the isolationist strand of American politics and wants a quid pro quo approach to foreign policy. The new policymakers do not believe in multilateralism, rules that act as fetters on the US, or in the need for allies or institutions such as NATO or even the World Trade Organization. America First is all about championing national interests boldly and unashamedly. This puts into question the rules-based order the US has championed since 1945.
The 2024 election reveals deep divisions in American society. Trump’s new picks reveal a drift to authoritarianism. The US faces choppy waters ahead.
The views expressed in this article/video are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.
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