Erica Baffelli is a senior lecturer in Japanese studies at the University of Manchester. She is interested in religion in contemporary Japan, with a focus on groups founded from the 1970s onward. Her recent publications include: Media and New Religions in Japan (2016); Aftermath: The Impact and Ramifications of the Aum Affair (2012, Baffelli and Ian Reader, eds); and Japanese Religions on the Internet: Innovation, Representation and Authority (2011, Baffelli, Reader and Birgit Staemmler, eds).